According to WHO, COVID-19 is an infectious disease caused by a newly discovered Coronavirus.
Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.
The best way to prevent and slow down transmission is be well informed about the COVID-19 virus, the disease it causes and how it spreads. Protect yourself and others from infection by washing your hands or using an alcohol based rub frequently and not touching your face.
The COVID-19 virus spreads primarily through droplets of saliva or discharge from the nose when an infected person coughs or sneezes, so it’s important that you also practice respiratory etiquette (for example, by coughing into a flexed elbow).
At this time, there are no specific vaccines or treatments for COVID-19. However, there are many ongoing clinical trials evaluating potential treatments.
COVID-19 has spread around the world at a rapid pace and has impacted everyone all over the globe. Businesses are no exception and they have also been impacted. Drastic times call for drastic measures but those measures have to be sensible. Sensibly navigating through this difficult time while maintaining your business to a specific standard is not an easy task. Here are some steps to follow if your business has been impacted by COVID-19. Go through them and make sure you do not suffer any undue loss due to this situation.
Communication
Communication is key and no business can operate without effective communication. During the current pandemic, communication channels have to be more and more active. People are at their homes and most of them spend a lot of time on social media than they did before. Use this to your advantage and communicate with your audience. Get in touch with them and let them know that you are there.
Launch Something New
If your current business is not working like it used to, be innovative. Launch something new. BE PROACTIVE. Take the opportunity by the collar and come out as the winner. Use comedy to your advantage, the world needs a smile now more than ever. Launch something interesting and sell it.
Discounts and Gift Cards
Offer your customers discounts and deals on whatever you are selling. The global economy has taken a hit and people have also been affected by it. A discount is always the best way to a customer’s heart, apart from a free give away. Just kidding, don’t go away giving out free things. Give your audience gift cards and vouchers. Offer them discounts and communicate the deals to them.
Give Something Back to the Community
This is a difficult time for the whole world. Contribute to the community and help people who are in trouble. Your employees come first and they should be your priority. If any of your people is in a spot of bother, reach out to them and help them. Sympathy and empathy go a long way. Help people as well. Reach out to your customers and help them if need be.
Look for Help and Offer Help Too
Don’t be afraid to ask for help. These are trying times and together we can overcome this slump. Take a sick day when needed. Make sure you are healthy before you interact with someone. You can’t fight the pandemic alone and everyone needs help at some point. Help people too, ask them for help too. Harmony should prevail.
Collaborating
Collaborate with other businesses and make sure that you work with at least some of them. Arrange virtual meetings with them. If you are collaborating with any other business, it will help you and them as well. It is a two way street, it will be beneficial for all parties involved. Come up with unique approaches to beat the slump and come out unscathed when this is over.
Marketing
Marketing and communication are the most important tools you can use in any situation. The current situation calls for more proactive steps than usual. You need to take your game up a notch to ensure better results. Don’t stop marketing at all. Make sure that your audience knows that you are these and you still exist. Do not be a ghost, be present. People have more time on their hands to engage in social media and to spend time on the internet. Use this to your advantage.
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