When making a website, there’s a great deal to remember. Between composing your content and picking the ideal visuals, some major elements may fall by the wayside. And if there’s one thing that you would prefer not to neglect, it’s your website’s text styles.
Typography, or the visual portrayal of type, can impart more about your brand than words alone. Your websites’ typefaces ought to accordingly amplify your brand’s voice, while also looking sharp on the screen. Speaking of screens, invest some effort in podcasts.
In this guide, we’ll discuss 6 of the best Google fonts, as well as tips for choosing the best fonts for your website:
Best Google fonts for websites
Google Fonts is a resource of free licensed font provided by Google. The following six fonts, all available for on Google Fonts, will help your website appear professional on any device:
Designed by: Łukasz Dziedzic
A sans serif font that’s equally suited for both titles and body text. Its rounded, classic proportions create a sense of harmony and warmth.
Designed by: Denis Masharov
This serif font works especially well for titles and headlines, making it a good choice for your website’s primary font. Its Roman proportions give it somewhat of a vintage feel.
Designed by: Jeremy Tribby
The Barlow sans serif font is clean and low-contrast, making it effortlessly readable. The typeface design looked to California license plates and highway signs for inspiration.
Designed by: Nidud
Caudex was originally designed for print in the late 90s, but it has since been adapted for the web. It puts a trendy and contemporary spin on letterforms seen in medieval manuscripts.
Designed by: the Indian Type Foundry
One of the best free fonts, Poppins is a sans serif type family whose clean, minimalist aesthetic is based on geometric forms and perfect circles.
Designed by: Julieta Ulanovsky
A geometric sans serif, Montserrat feels modern and clean while boasting a distinctly recognizable look.
Determining the Best Fonts for Your Website
Let’s see how you can choose which font would suit your needs the best. Here are some guidelines to make the choice easy for you.
Make sure your fonts match your brand’s tone
Fonts are an indispensable component of building a brand. Ensure that your font scheme is cohesive with the rest of your visual branding.
Whether it’s sophisticated and trendy or rugged and adventurous, your use of typography should contribute to your website’s overall storytelling.
Rank your fonts by importance
As a rule of thumb, never use more than three fonts on your website. Moreover, each of these fonts should carry different levels of importance.
In order to retain a clear sense of hierarchy, choose a primary font, a secondary font and an optional accent font:
Your primary font is the most visible one, and should be used on the headers of your website. This is the font that will be most associated with your brand, even if it’s not the most commonly used one throughout the site. As a result, the primary font can be more dominant and distinct than the rest of the fonts on your website.
Learn the basics of font classification
The art of typography is rich and complex – ranging from legibility to text alignment and spacing. As a start, focus on the most important classification first: the serif, sans serif and script fonts. Here’s a quick summary of each one, and when to use them:
- Serif fonts: A serif is a small line at the end of a stroke in a letter or symbol. Serif fonts are considered classical and elegant, and are mostly associated with print. Examples include Times New Roman, Georgia and Bodoni.
- Sans serif fonts: These are fonts without serif lines at the end of their letters. Sans serifs are clean, modern and often neutral-looking, making them a great fit for web design. Examples include Helvetica, Arial and the infamous Comic Sans.
Script fonts: Scripts, including cursive fonts, are modeled after handwriting styles. It’s best to keep this style limited to titles only, as writing your body text in script would most likely present a challenge for your audience. Examples include Lobster and Lucida Handwriting.
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